The American Watercolor Society (originally known as the American Society of Painters in Water Colors) is a nonprofit membership organisation devoted to the advancement of watercolor painting in the United States.
The organisation was founded in 1866 by a group of eleven artists who met in Gilbert Burling’s studio in the New York University Building and their purpose was singular – to promote the art of watercolor painting in America. Obviously, this was intended as a way of combating the feeling of many artists, as well as non-artists, who viewed watercolor only as a sketching medium.

Minutes of First Meeting - December 5 1866
Among those present were Samuel Colman, who was elected as the Society’s first president, William Hart, William Craig, and Gilbert Burling and one of their first actions was to plan an exhibition, which was held at The National Academy in conjunction with the Academy’s own winter exhibition of 1867-68. The relatively young society profited hugely from the endorsement of the highly respected National Academy and it was the first truly watercolor exhibition in America. It opened on December 21, 1867, and remained open to the public for three months.
Requirements for membership to the Society were rigid, although the number of painters in watercolor was still relatively small. The Society wished to keep the quality of it’s membership high, but many top painters hesitated to join, because women had been allowed membership.
When William Hart, NA, became president of the Society in 1870 there were two categories of membership. They consisted of artists who lived within the city, called “Active Members,” and any others were known as “Associate Members.” This second category consisted of artists not residing in the city, and amateurs i.e. anyone whose major source of income was not based upon sales of their art work. This meant that non-resident artists were in the same category as amateurs. It is possible that this categorisation was based upon the prejudice that anyone living outside New York City could not possibly be as fine an artist as one residing within the city limits.
From the 1830s, artists could buy moist watercolours in porcelain pans, and an even greater advance arrived in 1846, when moist watercolors in metal tubes was introduced, following the example of tubed oil paint which was first sold in 1841. The machine-ground pigments pioneered by British manufacturers, Winsor & Newton produced fine, homogeneous watercolors that set the international standard.